Case Study

Gladstone Software

Rebranding a leading leisure management software business.

An Oxfordshire based successful leisure software group realised it was time to get the company itself into shape and looking good. TAP was successful in the pitch to take Gladstone to the next level.

Starting at the beginning

We started with the main corporate logo which revolved aroung the G that was part of the legacy brand but making it thoroughy modern and more versatile.

Two new products were being released and had to sit in the new style.

Website design and build

Pivotal to its rebrand was the creation of a new website. Colourful, engaging and fully responsive, the website is built in Joomla CMS and hence fully managed by staff at Gladstone now.

The website also had to work seemlessly with their support portal and hubspot campaign pages.

Corporate literature

As with any big company there were all the usual corporate literature requirements: Business cards, letterheads, comp slips, signage, icon libraries, powerpoint templates, mailers, brochures, technical documents, polo shirts, exhibition stands, RFID bands and even water bottles.

"TAP gave our company a real boost when we decided to rebrand from our old identity. It designed, project managed and implemented a fantastic modern look and feel throughout the business branding. Following the launch of the new website it created in 2015, we generated a welcome additional 30% increase in website traffic, due to the simplicity and careful mapping of the customer journey. The folks at TAP are enthusiastic, passionate and easy to work with, I would recommend the agencies design team."

Stephanie Hutchins - Head of Marketing, Gladstone Software