Media Planning & Buying Case Study - Mexico Tourism Board

TAP won the contract to represent the Mexico Tourism Board in UK, Ireland and Scandinavia. The Media and Creative Strategies were planned in an integral way and were set according to the target market, tourism board ambitions, regional objectives and government requirements.

We created a universal campaign that worked effectively for generic messages as well as region specific campaigns. Creative was designed and media space was planned / booked across various outdoor platforms, online, within newsprint, within consumer and business publications as well as co-operative channels with major Tour operators including TV and ambient media.

Web Design Publishing Advertising Oxfordshire Mexico advertisement

The strategy delivered tangible results, increasing general awareness as well as bookings. We continue to work with Mexico Tourism Board improving and enhancing their position within tourism of UK, Ireland and Scandinavia.

Our ad campaigns with the Mexico Tourism Board have appeared in publications such as The Times, The Guardian, The Telegraph, Sunday Times Travel, The Daily Express, Vanity Fair and Condé Nast Traveller.

Testimonial Quote

"We have a very rigorous selection process in choosing our partner agency and we are delighted to be working with TAP. They have already demonstrated great knowledge of the UK marketplace and adapted to our working infrastructure. Mexico Tourism Board is a brand that has certain values TAP has quickly understood these values and already shows significant savings when negotiating and buying media space."

- Manuel Diaz Cebrian
European Director
Mexico Tourism Board

Media Strategy Applied

Creative Design
Media Strategy
Web Advertising
Backlit Posters
Direct Mail