At TAP, we understand that effective storytelling requires more than just creativity; it demands an understanding of the topic and the audience it serves. Whether it’s agriculture, the environment, or the other industries we work in, our team is equipped with the knowledge to deliver content that captures attention and drives results for our clients. 

That’s why we’re thrilled to have BASIS qualified Account Director, Liz; and our Senior Account Executive, Emily, who’s currently undertaking her BASIS course while working with our agricultural clients. 

For those unfamiliar, BASIS is an independent organisation dedicated to elevating professional standards across agronomy, land management, pest control and food production. They achieve this by providing industry-leading qualifications, maintaining professional registers, and implementing auditing schemes. Being BASIS qualified isn’t just about having a certificate; it signifies a deep understanding of the industry. Having BASIS qualifications within TeamTAP demonstrates  our belief that our content should always be backed up with a full grasp of the complexities in every sector.

We caught up with Liz and Emily to see how BASIS helps them in their role.

Having studied Environmental Science & Management, at Michigan State University, and subsequently worked in the field giving advice to agronomists and farmers; our Account Director, Liz, values her BASIS qualification for staying updated. 

“By renewing my BASIS qualification annually I stay informed through shows, events, and training. This provides valuable context for our work at TAP.  A good example being that while principles, such as resistance management, remain the same; chemistry has evolved.

Liz continues: “This ongoing learning helps add value to meaningful conversations with clients, as I understand their needs more thoroughly; which is crucial for strategic planning and creating effective content for their channels.

“I’m genuinely excited to see, first hand, how farmers approach their land; growing crops and maintaining the balance between biodiversity and producing food, so brilliantly. 

“As an agency, we aim to amplify these stories and help educate the public on the progress of  sustainability in agriculture and food production,” Liz concludes.

Emily finds that working towards her BASIS qualification has helped her gain a better understanding of agriculture in practice.

“By seeing our clients' solutions on the farm, I gain valuable insights into how the products are used and how various aspects, such as packaging choices, affect farmers,” Emily explains. “For example, experiencing for myself how a simple change to the design of herbicide bottles can impact growers, was something I just didn’t appreciate until I saw how the products were used on the farm.

“The BASIS course has been invaluable; helping to deepen my understanding of the unique benefits of products so much more. This hands-on experience has definitely broadened my awareness and enhanced the relevance of the content I create.

“One of the most fascinating discoveries I’ve made in the field is Pineapple Weed. True to its name, this plant has a pineapple scent when its leaves are crushed; and its yellow, conical flower heads resemble miniature pineapples.”

At TAP, we don’t just talk the talk; we walk the walk. Our dedication to understanding the topics we engage in, the timing of our content and our specialisation in the industries we serve; is what sets us apart. With a BASIS qualified Account Director leading one of our agriculture teams and a commitment to ongoing professional development, we’re not just content creators; we’re storytellers with substance.