At TAP we’re proud of the expertise we share in our content about agriculture, food production and the environment. So it’s no surprise that our sister company, Landpower Publications, runs one of the leading websites that brings people closer to the stories that connect farming with food. 

EatFarmNow began in 2018; the brainchild of Co-founder, Will Evans.

We talked to the site’s publisher (and TAP MD) Duncan about the origins of the platform, to discover what sets it apart in the busy world of digital content.

“EatFarmNow is a real labour of love, that’s all about connecting people with food production,” he explains. “We tell the real stories of food and farming; spreading the word to increase awareness of agriculture, while building a community of people who care about where their food comes from.”

What really sets EatFarmNow apart is the breadth and quality of its knowledgeable contributors - many who are ‘influencers’ in their own right.

“EatFarmNow is the platform that brings the food community together in the widest possible sense,” Duncan explains. “We’re lucky to have a vibrant cohort of contributors who share the passion, generating exciting content for the platform that explores the latest challenges, experiences and innovations in the sector.”

On EatFarmNow there are regular features like ‘Farming Stories’, ‘The Faces of Food’ and plenty of reaction to the latest trends and challenges affecting the sector, from those who are in it. Listen to a podcast on the food scene in Birmingham, watch a video on the production of sugar beet, or read an article about lambing (featuring our very own Deb Laird!). Whatever the curiosity or interest – EatFarmNow has everything in one place, in an easily digestible format, from its pool of talented journalists and content creators. 

Duncan continues: “We share knowledge and experiences on the website for free  - making EatFarmNow a valued resource for the agricultural food community and the wider public audience.

During lockdown, the platform really came into its own. We created the hashtag #LockdownLearning, which was subsequently adopted by the BBC. We fed the demand for information, during this extremely challenging time, with contributions from Kate Humble, Adam Henson, Jimmy Doherty, and comedian Charlie Baker – whose light-hearted videos, ‘Why are farmer’s so smelly?’, answered children’s questions about farming.” 

If you’ve not yet discovered what’s on EatFarmNow – click through and take a look at the website here.