Looking good and sounding great
TAP started with a redesign and improved the magazine’s look and navigation. A plan was then put in place to evolve the Service Dealer brand and reach.
Targeting the right people in greater numbers
By working strategically with manufacturers and distributors, we worked on the circulation list stripping out wastage and adding recipients from the target audience, taking the circulation from 1,800 to 3,300 in just 12 months.
Getting a louder voice in today's market
We used social media to help with awareness as well as interaction with key manufacturers and events, underpinning the Service Dealer strapline “The Voice Of The Industry”.
Digital platforms
The Service Dealer Weekly Update is also emailed out every Friday from an interactive publishing platform and is read on average by 50% of the recipients.
Onwards and upwards
As with all ongoing projects, we continually evaluate the success of our strategies – for Service Dealer we conducted reader research to identify areas of possible improvement.
With our input, the magazine and Weekly Update have taken significant steps forward in design, navigation, pagination and revenues.
We have also developed the brand through design, events, social media and reciprocal sponsorship.
