The Challenge
With business expansion, websites can often get left behind, resulting in an online presence that becomes disjointed and inconsistent.
This was the case for Velcourt - a leading provider of farm management services and advice to land owners and farming businesses.
The company approached TAP, and our partner Jane Craigie, to design and develop a new website that simplified user journeys, promoted the company’s ethos and values, and ensured Velcourt’s core proposition was promoted more effectively.
Our Approach
We consolidated information from a large number of web pages into fewer more coherent sections, encouraging visitors to ‘start a conversation’.
To clarify the needs of diverse user journeys and understand the various requirements from different stakeholders inside Velcourt, we undertook workshops with HR & recruitment, business development and customer service.
This insight, combined with our creative and UX design team, enabled us to develop a customer-centric digital presence, beautifully designed and optimised to accommodate regular content stories.
The Results
The new website was launched on time and on budget and is already delivering an increase in search impressions and seen an increase in enquiries (conversations).