Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

When it comes to sustainability in your business - the answer is Just Do It!

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

In addition to our full summary report, TAP is hosting 2 live webinar sessions to go through the results, and answer any questions. We encourage you to sign up - this won't be one to miss!

Following our successful research in 2019, we wanted to see how the Ag tractor market has changed in the last 12 months. Register today for your free copy of the report, due to be released in August.

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Social media use during the current global crisis has seen some incredible peaks in usage

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Following on the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players...

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

To gain further sector insight, TAP has commissioned a survey in Turf Pro, the industry’s leading weekly digital media offering. A total of 77 Groundcare professionals responded making this a valuable piece of research. This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.

The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?

It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…