Wow, where did that time go!  I mean 20 years is quite a while and during that time we have worked through financial crashes, wars and massive people displacement, climate change, the birth of Social Media and the death of the traditional media channel mix as we know them.  Oh, and a world changing pandemic that will impact us for years to come

So it does beg the question, why on earth is TAP still in business?  Lots of very strong advertising and communications agencies have sadly fallen victim to some of these adverse conditions and ceased to be.

As time has gone on, certain elements have become much clearer to me.  I am not talking about the complexities of world trading conditions or the ever-changing marketing acronyms!  No it is simpler than that (or I am simpler than that).  And many of these fundamental but simple elements have been key to TAP’s trading strength and the calibre of our output

We have always changed when we felt it was right and sometimes this change has bought on quite a fundamental shift in direction.  For example evolving an agency that was reliant on Travel and Tourism to an agency whose turnover is 85%+ from the agriculture and food production sectors.  And thank goodness we did, phew!

We also moved very quickly into the content and social media space and will always be assuming we are still behind where we need to be and looking to better our knowledge.

So, whenever I get asked by someone starting on a new venture for any advice.  It isn’t that complicated.  Be different, don’t be slugging it out with loads of other businesses.  Think about a real point of difference that separates you away from other businesses in your sector.  And you have (at the moment) the advantage of being small.  So when the time is right, don’t be afraid to evolve and change, because the world is moving very quickly at the moment