We are an agency of content specialists - connecting brands with their audiences

Our approach to brand content is scrupulous. We have knowledge in many business sectors and specialise in the world of agriculture, food production and environmental sciences. We only create content that we know engages. If it isn’t engaging, you’re wasting your money.

The Ad Plain (TAP) was born in 2002 and has grown and evolved into an agency with offices in the UK and Spain.  Our local and international client base is served by our global team of content generators and marketing specialists.

TeamTAP, as we like to call ourselves, is the powerhouse that’s behind everything we do; enabling us to offer the exceptional service and content that underpins our reputation in our markets, and the long term relationships we enjoy with many of our clients.

In this era of environmental change and awareness; we, like our customers, are focused on sustainability and our impact on the planet. This is why we have invested in becoming B Corp certified, the first agency in our sector to do so; reflecting the importance we place on our social and environmental impact, and the values of accountability, transparency and continuous improvement.

We invite you to explore our work and ethos further; and extend a warm welcome to you, from everyone at TeamTAP.

Case Study - Agrii

Uniting brand, business and customer experience with a multi-purpose website

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Content Creation

The thinking starts here. Content has to be engaging and relevant to your audience. Many brands make the mistake of assuming people will naturally be interested in what they have to say

Social
Media

Just like a fast flowing river, powerful and at times unpredictable. If you stop paddling you’re out of the race. We understand the world of social media as well as its role in traditional and emerging markets

Websites
& Apps

Digital experiences are integral to your customer journey. When we’re all bombarded by media, how can your website, messaging and user experience stand out?

Branding
& Design

A brand is everything; and so much more than a logo. “Your brand is what other people say about you when you're not in the room.” Jeff Bezos, the founder of Amazon.com

Contract Publishing

The challenge of change has brought some amazing opportunities in publishing through digital platforms, apps and social media integration

Media
Planning

We ensure ads reach the right person, at the right time, via the right channel, with campaigns optimised by our experience, expertise, data insights and the latest analytics

Case Study - ADAMA Global

Tailored learning for a global marketing and sales community

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Our People

Case Study - Service Dealer Magazine

Producing the UK’s market leading magazine for the groundcare and agricultural machinery trade

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"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

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