The Ad Plain

Blog

Have You Discovered EatFarmNow?

Find out how our group’s informative website is leading the way in food and farming content.

Emma Craigie - 05/09/24

Agency News

The beauty of being part of the B Corp community is in knowing you're not alone

Our TAP Spain Director, Borja Vega, joins the B Corp business community at an inspiring regional event in Madrid.

Borja Vega - 04/04/24

Agency News

Changing the World, One Step at a Time

From beach cleaning to bike riding - Mila from TAP Spain, talks about the sustainable actions she’s taken as our queen of ‘reduce, reuse, recover, recycle’.

Borja Vega - 22/03/24

Agency News

The Sustainability Journey Continues…

Our very own Emily McCaver reflects on her environmental consciousness and explores the diverse range of projects that TAP supports in partnership with Earthly.

Emily McCaver - 12/03/24

Agency News

Plog Blog

Picking Up Litter + Jogging = Plogging. TAP team get behind Plogging as part of B Corp.

Duncan Murray-Clarke - 12/02/24

Agency News

TAP are certified B Corp

As you might have seen from the our messaging, TAP has just been certified as a B Corp organisation.

Duncan Murray-Clarke - 15/08/23

Insights

UK Groundcare Professional Market Report 2022

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

Shaun Cooper - 12/12/22

Food & Farming

#TeamTap Pledge #WaterActions on World Water Day

Here at #TeamTAP we’re doing our bit by increasing our dialogue about water sustainability while making and sharing those small changes

Duncan Murray-Clarke - 12/12/22

Agency News

Reflecting on TAP20

Why on earth is TAP still in business? As time has gone on, certain elements have become much clearer to me.

Duncan Murray-Clarke - 21/07/22

Agency News

A Climate Positive Business

TAP becomes a climate positive business as part of our ongoing working practices

Duncan Murray-Clarke - 23/06/22

Agency News

Will You Join Us?

TAP is different. We’re an innovative team driven by efficiency and the best possible results - not lengthy procedure.

Duncan Murray-Clarke - 13/02/22

Insights

Just do it!

When it comes to sustainability in your business - the answer is Just Do It!

Duncan Murray-Clarke - 06/07/21

Agency News

Still growing!

We are still growing and on the look-out for great people to join our award winning agency. You might be from a writer, content or PR background, Freelance or employed. Check out our job brief and if it looks good then get in touch! No agencies please.

Duncan Murray-Clarke - 30/06/21

Insights

51 ways to save the planet

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

Kate Godber - 20/04/21

Agency News

A View From Above

2020 was a very different year for us but for all the negativity, some things have changed for the better.

Duncan Murray-Clarke - 27/01/21

Agency News

#Run1000 Tackles Rural Mental Health

After the excesses of Christmas and New Year, the #Run1000 Battle of the Nations couldn’t have come at a better time for a few of us at Team TAP!

Emma Craigie - 22/01/21

Digital Experiences

Are We Talking Your Language?

Having designed and developed sales and marketing digital academies before Covid, the majority of which were in English, we have been extending the reach of some programmes by translating them into multiple languages.

Shaun Cooper - 18/11/20

Insights

Ag Tractor Research Summary 2020 Report Released

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

Shaun Cooper - 08/09/20

Agency News

Work Smarter

We have always been quick to adapt as an agency. As we move out of Pipe House, we take a look at why now, more than ever, it’s important to be flexible in our approach to business

Duncan Murray-Clarke - 21/05/20

Insights

Meeting the Training Needs of Remote Workers

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Shaun Cooper - 23/04/20

Insights

Digital Communication & Social Media During a Time Of Crisis

Social media use during the current global crisis has seen some incredible peaks in usage

Emma Craigie - 06/04/20

Insights

The Joy Of A Local Bookshop

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

Kate Godber - 05/03/20

Agency News

What It Means To Be A Winner

We were absolutely thrilled recently to be national finalists at the prestigious and competitive Rural Business Awards.

Jenni Green - 03/03/20

Insights

New Year, New Business

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Kate Godber - 21/01/20

Agency News

We Are Award Winners!

TAP recently won the award for Best Rural Digital, Communications or Media business in the South East and we couldn’t be more thrilled.

Jenni Green - 30/10/19

Insights

First ever - UK Perceptions of groundcare machinery brands

Following on the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players...

Shaun Cooper - 09/10/19

Insights

Unique Groundcare research released - Part two

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

Shaun Cooper - 04/10/19

Insights

Unique Groundcare research released - Part one

To gain further sector insight, TAP has commissioned a survey in Turf Pro, the industry’s leading weekly digital media offering. A total of 77 Groundcare professionals responded making this a valuable piece of research. This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.

Shaun Cooper - 20/09/19

Agency News

TAP Announced as 2019 RBA Finalist

TAP has its roots firmly in the world of agriculture, so we're delighted to announce our recent shortlisting as a finalist for the 2019 Rural Business Awards!

Jenni Green - 02/08/19

Insights

Unique tractor dealer research released - Part four

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

Shaun Cooper - 25/07/19

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"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

Find out how our group’s informative website is leading the way in food and farming content.

Our TAP Spain Director, Borja Vega, joins the B Corp business community at an inspiring regional event in Madrid.

From beach cleaning to bike riding - Mila from TAP Spain, talks about the sustainable actions she’s taken as our queen of ‘reduce, reuse, recover, recycle’.

Our very own Emily McCaver reflects on her environmental consciousness and explores the diverse range of projects that TAP supports in partnership with Earthly.

Picking Up Litter + Jogging = Plogging. TAP team get behind Plogging as part of B Corp.

As you might have seen from the our messaging, TAP has just been certified as a B Corp organisation.

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

Here at #TeamTAP we’re doing our bit by increasing our dialogue about water sustainability while making and sharing those small changes

Why on earth is TAP still in business? As time has gone on, certain elements have become much clearer to me.

TAP becomes a climate positive business as part of our ongoing working practices

TAP is different. We’re an innovative team driven by efficiency and the best possible results - not lengthy procedure.

When it comes to sustainability in your business - the answer is Just Do It!

We are still growing and on the look-out for great people to join our award winning agency. You might be from a writer, content or PR background, Freelance or employed. Check out our job brief and if it looks good then get in touch! No agencies please.

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

2020 was a very different year for us but for all the negativity, some things have changed for the better.

After the excesses of Christmas and New Year, the #Run1000 Battle of the Nations couldn’t have come at a better time for a few of us at Team TAP!

Having designed and developed sales and marketing digital academies before Covid, the majority of which were in English, we have been extending the reach of some programmes by translating them into multiple languages.

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

We have always been quick to adapt as an agency. As we move out of Pipe House, we take a look at why now, more than ever, it’s important to be flexible in our approach to business

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Social media use during the current global crisis has seen some incredible peaks in usage

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

We were absolutely thrilled recently to be national finalists at the prestigious and competitive Rural Business Awards.

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

TAP recently won the award for Best Rural Digital, Communications or Media business in the South East and we couldn’t be more thrilled.

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

TAP has its roots firmly in the world of agriculture, so we're delighted to announce our recent shortlisting as a finalist for the 2019 Rural Business Awards!

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

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