The Ad Plain

Food & Farming

#TeamTap Pledge #WaterActions on World Water Day

Here at #TeamTAP we’re doing our bit by increasing our dialogue about water sustainability while making and sharing those small changes

Duncan Murray-Clarke - 12/12/22

Insights

UK Groundcare Professional Market Report 2022

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

Shaun Cooper - 12/12/22

Agency News

Reflecting on TAP20

Why on earth is TAP still in business? As time has gone on, certain elements have become much clearer to me.

Duncan Murray-Clarke - 21/07/22

Agency News

A Climate Positive Business

TAP becomes a climate positive business as part of our ongoing working practices

Duncan Murray-Clarke - 23/06/22

Agency News

Will You Join Us?

TAP is different. We’re an innovative team driven by efficiency and the best possible results - not lengthy procedure.

Duncan Murray-Clarke - 13/02/22

Insights

Just do it!

When it comes to sustainability in your business - the answer is Just Do It!

Duncan Murray-Clarke - 06/07/21

Agency News

Still growing!

We are still growing and on the look-out for great people to join our award winning agency. You might be from a writer, content or PR background, Freelance or employed. Check out our job brief and if it looks good then get in touch! No agencies please.

Duncan Murray-Clarke - 30/06/21

Insights

51 ways to save the planet

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

Kate Godber - 20/04/21

Agency News

A View From Above

2020 was a very different year for us but for all the negativity, some things have changed for the better.

Duncan Murray-Clarke - 27/01/21

Agency News

#Run1000 Tackles Rural Mental Health

After the excesses of Christmas and New Year, the #Run1000 Battle of the Nations couldn’t have come at a better time for a few of us at Team TAP!

Emma Craigie - 22/01/21

Digital Experiences

Are We Talking Your Language?

Having designed and developed sales and marketing digital academies before Covid, the majority of which were in English, we have been extending the reach of some programmes by translating them into multiple languages.

Shaun Cooper - 18/11/20

Insights

Ag Tractor Research Summary 2020 Report Released

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

Shaun Cooper - 08/09/20

Agency News

Work Smarter

We have always been quick to adapt as an agency. As we move out of Pipe House, we take a look at why now, more than ever, it’s important to be flexible in our approach to business

Duncan Murray-Clarke - 21/05/20

Insights

Meeting the Training Needs of Remote Workers

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Shaun Cooper - 23/04/20

Insights

Digital Communication & Social Media During a Time Of Crisis

Social media use during the current global crisis has seen some incredible peaks in usage

Emma Craigie - 06/04/20

Insights

The Joy Of A Local Bookshop

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

Kate Godber - 05/03/20

Agency News

What It Means To Be A Winner

We were absolutely thrilled recently to be national finalists at the prestigious and competitive Rural Business Awards.

Jenni Green - 03/03/20

Insights

New Year, New Business

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Kate Godber - 21/01/20

Agency News

We Are Award Winners!

TAP recently won the award for Best Rural Digital, Communications or Media business in the South East and we couldn’t be more thrilled.

Jenni Green - 30/10/19

Insights

First ever - UK Perceptions of groundcare machinery brands

Following on the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players...

Shaun Cooper - 09/10/19

Insights

Unique Groundcare research released - Part two

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

Shaun Cooper - 04/10/19

Insights

Unique Groundcare research released - Part one

To gain further sector insight, TAP has commissioned a survey in Turf Pro, the industry’s leading weekly digital media offering. A total of 77 Groundcare professionals responded making this a valuable piece of research. This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.

Shaun Cooper - 20/09/19

Agency News

TAP Announced as 2019 RBA Finalist

TAP has its roots firmly in the world of agriculture, so we're delighted to announce our recent shortlisting as a finalist for the 2019 Rural Business Awards!

Jenni Green - 02/08/19

Insights

Unique tractor dealer research released - Part four

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

Shaun Cooper - 25/07/19

Insights

Unique tractor dealer research released - Part three

This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.

Shaun Cooper - 16/07/19

Insights

Unique tractor dealer research released - Part two

The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?

Shaun Cooper - 05/07/19

Insights

Unique tractor dealer research released - Part one

It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…

Shaun Cooper - 27/06/19

Blog

Effective digital campaigns for a niche market

What is the key to running an effective digital campaign for a niche market? Since I started working in agriculture a few years ago I´ve realised that it is a unique sector that needs more than just some tools and creative ideas...

Borja Vega - 07/06/19

Blog

Community

Recently Emma and I attended the opening night of a local country pub close to the TAP UK Office. Nothing extraordinary in that. However...

Duncan Murray-Clarke - 09/05/19

Content Creation

The Power of a Good Story

This week we saw the annual celebration of World Book Day. A fantastic occasion where schools, libraries and people like you and I celebrate all that is great in the world of literature.

Jenni Green - 08/03/19

[1] 2 > >>

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

Here at #TeamTAP we’re doing our bit by increasing our dialogue about water sustainability while making and sharing those small changes

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

Why on earth is TAP still in business? As time has gone on, certain elements have become much clearer to me.

TAP becomes a climate positive business as part of our ongoing working practices

TAP is different. We’re an innovative team driven by efficiency and the best possible results - not lengthy procedure.

When it comes to sustainability in your business - the answer is Just Do It!

We are still growing and on the look-out for great people to join our award winning agency. You might be from a writer, content or PR background, Freelance or employed. Check out our job brief and if it looks good then get in touch! No agencies please.

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

2020 was a very different year for us but for all the negativity, some things have changed for the better.

After the excesses of Christmas and New Year, the #Run1000 Battle of the Nations couldn’t have come at a better time for a few of us at Team TAP!

Having designed and developed sales and marketing digital academies before Covid, the majority of which were in English, we have been extending the reach of some programmes by translating them into multiple languages.

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

We have always been quick to adapt as an agency. As we move out of Pipe House, we take a look at why now, more than ever, it’s important to be flexible in our approach to business

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Social media use during the current global crisis has seen some incredible peaks in usage

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

We were absolutely thrilled recently to be national finalists at the prestigious and competitive Rural Business Awards.

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

TAP recently won the award for Best Rural Digital, Communications or Media business in the South East and we couldn’t be more thrilled.

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

TAP has its roots firmly in the world of agriculture, so we're delighted to announce our recent shortlisting as a finalist for the 2019 Rural Business Awards!

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.

The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?

It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…

What is the key to running an effective digital campaign for a niche market? Since I started working in agriculture a few years ago I´ve realised that it is a unique sector that needs more than just some tools and creative ideas...

Recently Emma and I attended the opening night of a local country pub close to the TAP UK Office. Nothing extraordinary in that. However...

This week we saw the annual celebration of World Book Day. A fantastic occasion where schools, libraries and people like you and I celebrate all that is great in the world of literature.

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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