Blog

Work smarter

Work smarter

We have always been quick to adapt as an agency. As we move out of Pipe House, we take a look at why now, more than ever, it’s important to be flexible in our approach to business


Duncan Murray-Clarke - 21/05/20

Insights

Meeting the Training Needs of Remote Workers

Meeting the Training Needs of Remote Workers

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK


Shaun Cooper - 23/04/20

Insights

Digital Communication & Social Media during a time of crisis

Digital Communication & Social Media during a time of crisis

Social media use during the current global crisis has seen some incredible peaks in usage


Emma Craigie - 06/04/20

Insights

The joy of a local bookshop

The joy of a local bookshop

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!


Kate Godber - 05/03/20

Agency News

What it means to be a winner

What it means to be a winner

We were absolutely thrilled recently to be national finalists at the prestigious and competitive Rural Business Awards.


Jenni Green - 03/03/20

Insights

New Year, New Business

New Year, New Business

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.


Kate Godber - 21/01/20

Agency News

We are Award Winners!

We are Award Winners!

TAP recently won the award for Best Rural Digital, Communications or Media business in the South East and we couldn’t be more thrilled.


Jenni Green - 30/10/19

Insights

First ever - UK Perceptions of groundcare machinery brands

First ever - UK Perceptions of groundcare machinery brands

Following on the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players...


Shaun Cooper - 09/10/19

Insights

Unique Groundcare research released - Part two

Unique Groundcare research released - Part two

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...


Shaun Cooper - 04/10/19

Insights

Unique Groundcare research released - Part one

Unique Groundcare research released - Part one

To gain further sector insight, TAP has commissioned a survey in Turf Pro, the industry’s leading weekly digital media offering. A total of 77 Groundcare professionals responded making this a valuable piece of research. This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.


Shaun Cooper - 20/09/19

Agency News

TAP Announced as 2019 RBA Finalist

TAP Announced as 2019 RBA Finalist

TAP has its roots firmly in the world of agriculture, so we're delighted to announce our recent shortlisting as a finalist for the 2019 Rural Business Awards!


Jenni Green - 02/08/19

Insights

Unique tractor dealer research released - Part four

Unique tractor dealer research released - Part four

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!


Shaun Cooper - 25/07/19

Insights

Unique tractor dealer research released - Part three

Unique tractor dealer research released - Part three

This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.


Shaun Cooper - 16/07/19

Insights

Unique tractor dealer research released - Part two

Unique tractor dealer research released - Part two

The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?


Shaun Cooper - 05/07/19

Insights

Unique tractor dealer research released - Part one

Unique tractor dealer research released - Part one

It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…


Shaun Cooper - 27/06/19

Blog

Effective digital campaigns for a niche market

Effective digital campaigns for a niche market

What is the key to running an effective digital campaign for a niche market? Since I started working in agriculture a few years ago I´ve realised that it is a unique sector that needs more than just some tools and creative ideas...


Borja Vega - 07/06/19

Blog

Community

Community

Recently Emma and I attended the opening night of a local country pub close to the TAP UK Office. Nothing extraordinary in that. However...


Duncan Murray-Clarke - 09/05/19

Content Creation

The Power of a Good Story

The Power of a Good Story

This week we saw the annual celebration of World Book Day. A fantastic occasion where schools, libraries and people like you and I celebrate all that is great in the world of literature.


Jenni Green - 08/03/19

Social Media

Be careful what you post this year

Be careful what you post this year

When you next post a tweet, ask yourself, what will this look like in 10 years time?


Duncan Murray-Clarke - 28/01/19

Blog

British Food Fortnight

British Food Fortnight

Here at TAP we really enjoy looking after and celebrating our clients and their customers, who are producing great food all over the world.


Jenni Green - 04/10/18

Content Creation

Combines, Causes & Conversations

Combines, Causes & Conversations

Our TAP rebrand took quite a lot of soul searching but it was time for clarity on our direction and strengths.


Emma Craigie - 07/08/18

Content Creation

Family + Business = A Great Company

Family + Business = A Great Company

Family businesses play an important role in the contemporary economy. Various data sources estimate that family businesses account for 75% of all businesses in the UK’s private business sector.


Shaun Cooper - 31/05/18

Branding & Design

Know these four fundamental branding truths

Know these four fundamental branding truths

We all have our favourite brands but have you ever wondered what makes a brand truly successful and memorable?


Mark Thake - 16/04/18

Content Creation

Where would we be without story-telling?

Where would we be without story-telling?

Good stories, well told, do two important things – they captivate and stir emotion. Human beings have used storytelling since forever, and today in 2018, I’m lucky that a large part of my work involves searching for unique...


Emma Craigie - 21/03/18

Branding & Design

Change at TAP

Change at TAP

Well, we are at the start of the year(ish) and fitting that we have rebranded to better reflect what we are and more importantly who we are. As with most businesses in the service industry, clients are the priority so we are all delighted to...


Duncan Murray-Clarke - 22/02/18

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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