We are human beings with skill, knowledge, compassion and a love of life.

We are an agency of tech-heads, detail eagles, writers, artists, planners, optimisers and optimists. Individually we are good, but together we are something else. Taking skills to one side for a moment, you know that the most successful agency/client relationships are based on understanding and chemistry. If there is empathy and friendship then there is dedication and trust.

We pride ourselves on being who we are and we are not afraid to champion ideas we truly believe in.




Hannah Smith

Account Director

Hannah Smith

About Me

My experience is channel neutral, having worked for a number of integrated agencies - mainly focussed on B2B and Internal Comms. There’s nothing I like more than a complex campaign for multiple audiences. I love working in the agricultural industry for its diversity and passionate, committed audience.

My Favourites

Cocktail:
Aperol Spritz. A refreshing drink on a warm summer evening.
Books:
Wolf Hall and How to be a Woman for useful fashion advice and the constant laughs
Film:
True Romance
Early Job:
Dressing up as Raccoon at a holiday camp.
Pastimes:
Spending time with my family in our campervan

Borja Vega

Senior Manager - Spain

Borja Vega

About Me

I always wanted to work in marketing and communications and with the internet there are plenty of opportunities that are fascinating and have changed the way that we interact/communicate/buy.

In the last 10 years I’ve worked in startups, International companies, local business, agencies, radio, tv, newspaper and I love how in all of these years I’ve never got bored because there is always a new platform, a new trend.

My Favourites

Ad Campaign:
Because I am from Spain probably you wouldn’t have heard about them but I love the ads from Estrella Damn, La Loteria de Navidad and Campofrio.
Past Time:
I love to get lost, walking or driving, and then push myself to meet somebody new, new place, taste something different...
Icons:
Rolex, Volkswagen Vans, Socrates.
Film:
Willow, definitely.
Country:
Cuba. It is like being in a parallel universe.
First Job
An OG ‘influencer’. I worked for Lego and Nintendo playing in Shopping Malls showing to other kids how cool those products were. Interesting job when you are 16.

Emma Craigie

Head of Content & Media

Emma Craigie

About Me

It all started with a degree in environmental geology, moving on to PA work, ad sales, publishing, media planning & buying, and more agency roles.

I find myself today immersed in the world of content - stories in all of their fabulous shapes, sizes & guises.  As far as jobs go, I’m pretty lucky… who doesn’t love a good story?

My Favourites

Social Media:
Instagram every time
Pastimes:
Slightly obsessed with my mission to become fluent in Spanish
Life Moment:
Finally visiting my birthplace in New Delhi, returning home days before the first Covid-19 lockdown
Crop:
Oilseed rape - still no.1 for me, but then I don’t have to grow it!
Book:
The Diving Bell and The Butterfly – a remarkable book that will make you stop and think.
Early Job:
Cleaner at my local vets (cattery & operating theatre) – it’s better at TAP 😊

Sally MacArthur

Account Manager

Sally MacArthur

About Me

I studied Agri-Food Marketing at Harper Adams, which included a placement year working on the Waitrose Agriculture Team. I then worked as a Fruit & Vegetable Buyer, responsible for crop planning and supply chain management of UK and Exotic products.

I have come to TAP from the Stakeholder Engagement at DEFRA, where I planned and led engagement for two new Agri-environmental Policies.  I am excited to go back to the roots of my degree and use my industry knowledge to help clients here at TAP.

My Favourites

Country:
Scotland. I love the culture, the rugged coastlines and self-sufficient nature of the islands.
Past Times:
I can often be found on my husband’s family farm in the Inner Hebrides, which we will be taking on in the next few years, so watch this space! On the mainland, I enjoy being part of my church community, singing in The Military Wives Choir, playing hockey and attempting agility with our collie pup, Mac.
First Job:
making and selling cards at our monthly village ‘minimarkets’. I’m convinced people only bought them out of pity.!
Animal:
Cows. Specifically Highland’s for their personalities as you know where you stand with them
Music:
A random mix of country/western, 80’s, musical hits and folk pop

Rob Hayman

Digital Lead

Rob Hayman

About Me

My background is marketing and advertising graphic design, with 15 years experience above and below the line.

I specialise in branding but can still code up a storm given a good pair of headphones.

Instagram

My Favourites

Fonts:
Helvetica Nue & Salome Fine
Logos:
V&A Museum & Lego
Trainers:
Nike Jordan IV’s
Films:
The Big Labowski or Rope
Walk:
Tryfan, Snowdonia
Country:
Canada
Cars:
AC Cobra & McLaren 720S
Books:
Touching The Void & Watership Down
Flowers:
Monkey Face Orchid & Daffodil

Thomas McHarg

Account Manager

Thomas McHarg

About Me

My background in agricultural marketing has come from being in-house at cooperatives, grain traders and input suppliers. Having worked across a range of projects and campaigns, I’ve enjoyed every second of marketing to a diverse farming audience! 

I’ve also recently completed my Diploma from the Chartered Institute of Marketing.

My Favourites

Ad Campaign:
Mick & Tell – DeadHappy. A really disruptive way to market a gloomy industry!
Past Times:
Cricket, football, gym, and walking as much of the South Downs as possible.
Book:
The Black Swan by Nassim Taleb. A great book to help predict the unpredictable.
Food:
Anything Italian!
Cars:
Jaguar C Type, Ferrari 812
First Job:
YouTuber – which explains my love of digital and video marketing!

Mila Navarro

Account Manager - Spain

Mila Navarro

About Me

I have a diverse professional background from start-ups to multinationals. Over the last years, I discovered the importance of sustainability and rural development for our planet.

During my work experience in Singapore I discovered the magic of marketing as a powerful tool for changing mindsets, and therefore, working at TAP is incredibly enriching.

My Favourites

Icon:
Eleanor of Aquitaine
Ad:
Renault Clio - Geropa (1996)
Book:
The Name of the Rose. Medieval history is a passion of mine.
Drink:
Red Wine
Pastimes:
I love to travel and meet new people from different cultures. I moved to the UK from Spain when I was 20 years old and have been on the move ever since.
Moment:
Being invited to participate in a special ceremony of the Native American Indian tribe the Crows in Montana. It was such a special moment, being able to mingle with Native American Indians, with all my admiration and respect that I have for them, and out of all the possible days, my birthday!!!

Emily McCaver

Account Executive

Emily McCaver

About Me

I have recently finished an agricultural degree at Hartpury University, where my interest in crops, sustainability and soil science grew. Now one of my favourite past times is boring my partner with fun facts about farming as we walk our whippet Ted.  

I love food so it made sense that food production was something I was interested in. My background is in agriculture and conservation with a bit of marketing experience on the side. 

My Favourites

Food:
Peanut butter and biscuits! Any kind of biscuit is a good biscuit
Book:
The Hobbit
Song:
Don’t Fear The Reaper - Blue Oyster Cult
Drink:
Red Wine
Interests:
Science, history, animals and nature
Past Times:
Baking, reading, crafting, keeping way too many house plants and collecting stationery, but mostly spending time outdoors with animals.

Nikki Harrison

Operations Co-ordinator

Nikki Harrison

About Me

On leaving school, I thought a career in Pensions would be exciting. After many years I realised that I needed a more challenging career... so I took a break and had 3 children.

I have since then worked for several different Organisations building up a wealth of knowledge along the way... as they say variety is the spice of life!

My Favourites

Achievement:
Raised 3 Children who all successfully have managed to fly the nest and stand on their own feet which allows me to have time to indulge in my favourite activities such as roaming around the countryside and finding new Country Pubs along the way.
Fear:
Heights!!! Already done a Bungee Jump but decided to do a skydive to finally overcome this … loved it so much want to do another one.. Skydive that is not Bungee Jump … ticked that box and never again!!
Food:
Anything with mushrooms in it…(detest Cherries! )
Place:
It has to be Hong Kong … loved everything about the culture, diversity as well as the Food
Animal:
Alpacas – great fun walking them!
Music:
I have a fairly eclectic choice of music which I listen to. I still tend to veer back to the old 80’s - Echo and the Bunny Men, Teardrop Explodes, OMD, but not adverse to listening to current music too.

Shaun Cooper

Head of Insight

Shaun Cooper

About Me

Having worked at a few agencies, TAP is different. Being independent and client driven, the entire team work seamlessly together to create and produce ideas that work quickly in the real world.

Duncan the founder, genuinely cares about the team, our clients and the development of the business. It might be old fashioned, but too often you can lose sight of who matters most and why we love getting out of bed Monday to Friday.

My Favourites

Ad Campaign:
Milk Marketing Accrington Stanley.
Pastimes:
Fly Fishing on the River Exe.
Icon:
Union Jack.
Film:
This year? Baby Driver!
Country:
Sicily and Italy. Never disappoints me, especially their gelato.
First Job:
Haymaking for a dairy farm in Devon. I will never forget the farm cream tea we had after each day, not the cuts & bruises!

Duncan Murray-Clarke

Group Managing Director

Duncan Murray-Clarke

About Me

I knew exactly what I wanted to do when I was leaving school – honestly!  I started working in an advertising agency when I was 18 and haven’t looked back.

30+ years later I am still loving what I do. Every year has been completely different, apart from the fact that I am consistently still learning.

Instagram

My Favourites

Ad Campaign:
There are loads and loads but probably “Whasssup!” by Budweiser. So simple I know but it did go completely viral before viral was truly invented. And because it was so striking, maybe Yul Brynner for The American Cancer Society which aired the day after his death.
Pastimes:
Actually growing things to eat in the garden – not great at it but helps me switch off. As well as running whilst litter picking (plogging), flying drones has also been my lockdown “thing” and I love it (Instagram @TAPintodrones). However, I'm far more likely to be running around after the two kids.
Icon:
VW Beetle, The Beatles (not related), Albert Einstein (sorry that’s three but I could go on and on…)
Film:
Star Wars episode IV (so that’s the first one…)
Country:
Mexico, for all its complexities, food, friendliness, beauty and character. Mexico is that naughty, misunderstood, fun uncle. Spain is also amazing and it’s not all about the beaches…
Early Job:
Age 13 working at the village farm stacking bales and trying to keep up with the baler, well before Health & Safety became fashionable.

Jenni Green

Account Manager

Jenni Green

About Me

I grew up on a mixed farm and was never happier than when I was in a field or helping with the livestock. Roll on a few years and I found myself studying at Harper Adams, after which my future was sealed! 

Since then I have spent over a decade working in the agricultural and land-based sectors providing project & event management, PR, social media and marketing support to a range of clients – from small local businesses & charity events, to national organisations and global firms.

I love helping to promote the amazing work which goes on in the land based sector and there’s nothing better than working to promote this amazing industry!

My Favourites

First Job:
Farm labourer at home! Pretty much as soon as I could use a broom and muck fork!
Poem:
Desiderata
Food:
Massive fan of British food from woodland or field - Pigeon, Pheasant, Venison, beef and bacon are my food heavens alongside cheese and chocolate!
Country:
Canada
Band:
The Rolling Stones, Oasis, The Wurzels... eclectic taste!
Pastimes:
Walking/working my dogs, sewing and chasing our two small people around!
Ad Campaign:
The Harvey series (Every home needs a Harvey, Harvey & friends) by Thinkbox - The power of advertising campaign
Garden Flower:
Lavender
Book:
The Coot Club by Arthur Ransome

María de los Ángeles Pérez Rojas

Graphic Designer

María de los Ángeles Pérez Rojas

About Me

I finished my Graphic Design’s degree in 2018 and last year I studied a Motion Graphic Master by Trazos’ school. Since I finished my studies, I have always been looking for a great company to work with, where I can explore my creativity, design and getting along with my coworkers. I would love to learn and expand my career for a long time in TAP!

My Favourites

First Job:
My first paid job was babysitting in Germany! I really enjoyed that period of my life, back in 2018. But actually, the job I can consider the first one in the design’s world was in a small editorial company in Santa Cruz de Tenerife. I really like reading books and analyzing their design, so this job was heavily amusing for me.
Film:
I love watching films, so there are plenty valid options. But if I have to decide, I would say Interstellar (…Paprika and Les Miserables).
Book:
La insoportable levedad del ser
Food:
Sushi and arepas (not at the same time). This mix come from my love for Japanese food and my Venezuelan roots.
Pastimes:
Music overall! Reading, nature, learning new interesting things, being with my cats, listening to podcasts, petting animals, drawing, create and having a great time with my loves ones.

Álvaro Zaragoza

Digital Marketing

Álvaro Zaragoza

About Me

After finishing my degree in marketing and business, I started a Pub business (typical of Spain) in which I learned a lot in all areas of business, but I always had the focus on digital marketing. After a while, I finished the previous stage and started working in digital agencies, specialising in the online environment. I like programming, task automation, search engine optimization and e-commerce where I try to give my best in TAP.

My Favourites

Pastime:
Travelling, looking for the best powder line for snowboarding or playing futsal
Football Team:
Atlético de Madrid
TV Shows:
Game of Thrones, Vikings, HIMYM
Fims:
The Imitation Game & Batman (Tim Burton)
Food:
Mexican Food (Tacos and Guacamole)
Bands:
Kase.O, C.Tangan & Rusowsky

Kerry Buttriss

Account Manager

Kerry Buttriss

About Me

Starting my career in the equine world I have always had a passion for animals and countryside, even though I don’t come from an agricultural background and I have never experienced YFC!  Throughout my career I have been able to combine my interests and connections to agriculture within my roles - which have covered events, marketing, project and account management.

My Favourites

Pastime:
Running around the Fens!
Animal:
Aberdeen Angus Cattle - in my early years I won a scholarship with the Aberdeen Angus Cattle Society and had a month in New Zealand working across cattle farms
Music:
Has to be dance floor classics and of course Queen
Car:
When I can afford it, a Mustang
Bucket List:
Open water swimming and to run the London Marathon

Michelle Coupar

Accounts

Michelle Coupar

About Me

I first began working for Nationwide Building Society, and transitioned through several smaller independent companies to grow my Accounts skills. These were both of service and manufacturing industry.

The diversity of the places I have worked has instilled in me the determination to keep learning and developing new skills, but more importantly to keep on top of those all important tasks which are key to presenting clear data. I believe in good customer and supplier relationships, and enjoy establishing these from the start.

When I’m not crunching numbers, paying bills and issuing invoices, I like to run or walk through the local countryside, accompanied by the trusty woof! Downtime is yoga, both dynamic and restorative,  to refocus, balance and restore mind body and soul

My Favourites

Car
Love my VW Golf; disappointed the new model more resembles a spaceship though. Way too fancy!
Book:
Room, Emma Donahue or I See You, Claire Mackintosh
Cocktail:
Espresso Martini ; one is plenty
Pastimes:
Cycling, Walking, Yoga & Boxercise
Music:
Everything!! Love All music.
Place:
Cornwall, South. I love quiet undiscovered villages and coves here, which in winter are sparsely populated, and rely entirely on the summer for their key trade.
Country:
On a beautiful summers day, there is no where better than good old blighty. So lucky to be surrounded by accessible fields and riverside for a spot of kayaking or paddle boarding .

Liz Tomkinson

Account Director

Liz Tomkinson

About Me

I was lucky to have a diverse upbringing, split between UK and the States.  Armed with my BASIS qualification,  I forged a commercial and technical career in Crop Protection, before moving to EMEA Digital Communication Leader. Combining my knowledge of Ag with the digital and creative expertise of TAP means I get the best of both worlds resulting in a career - within an industry -  that I truly love!

My Favourites

Drink:
Anything with gin, bubbles and an umbrella
Pastimes:
Skiing
Life Moment:
The day child 3 was born, an absolute feeling of completeness
TV Show:
This is Us
Films:
Guardians of the Galaxy 2 & The Breakfast Club
Random Fact:
I went to the same high school as Madonna. Not at the same time!

Graham Bevins

Senior Developer

Graham Bevins

About Me

After school I went to London to pursue a career in Rock-stardom. After playing with Pete Townsend I went on to develop games and had a top ten charting game (Rally Championship 2000). I was part of key virtualisation development for Linux operating systems (more commonly known as "The Cloud") and I've been in senior digital development posts ever since.

My Favourites

Band:
Bowling For Soup
Pastimes:
Playing guitar
Colour:
Purple
Film:
Highlander
Food:
Any curry, the hotter the better!

Sharon Bristow

Media Manager

Sharon Bristow

About Me

I’ve worked in marketing and advertising since leaving university, with much of my career spent in full-service advertising agencies. I’ve gained experience working in B2B and B2C and in many different sectors too; from healthcare and pharmaceuticals to oil and gas to agriculture. More recently I’ve worked with start-ups and created a charity too. I love the diversity of advertising, love that no two days are the same and love that there’s always opportunity to learn something new.

My Favourites

Social Media:
Instagram
Cocktail:
Mojito
Books:
The Kite Runner
Film:
Roadhouse (Big Patrick Swayze fan!)
Early Job:
Flipping burgers at McDonalds
Pastimes:
Singing in The Military Wives Choir or spending time with family and friends.

Virinia Strohm

PR & Social Media Executive

Virinia Strohm

About Me

We moved to take on a smallholding and over the years have grown cereals, hay, fruit and vegetables. Last year we produced a particularly good garlic harvest along with first-ever sloes!

My Favourites

Job:
Mum to four.
Film:
Could give you a top 10! One surprising stand out is The Secret Life of Walter Mitty, an inspiration for recent Icelandic road trip.
Pastimes:
Horses, long walks, preferably exploring the beautiful Scottish beaches nearby, and learning a new skill, upholstery.
Ad Campaign:
The Cadbury Gorilla for the love of chocolate and the Lloyds Black Horse for the love of horses!
Icon:
Penguin Books
"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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