Publishing is dead.
Long live publishing

A well thought out and beautifully produced magazine has its place in the publishing mix. As do publishing Apps, websites and bespoke digital publishing platforms. Understanding your reader, generating content they want to read and engage with (and not just what you want to say), is the bit publishers can often get wrong.

Copywriting

Most people can write but few can write copy that people find interesting

Design

Layout, navigation & signposting in print or online is an artform

Print

Magazines demonstrate huge comittment and effort.  There is no excuse for poor printing

Management

Knowing the production and commercial cycle back to front makes it look easy

Fulfilment

Postage is becoming the largest overhead. Sending to a clean, wastefree database helps save money (and the planet)

Digital

Optimised publication content on demand, because people aren’t prepared to wait

Case Study - Service Dealer Magazine

Service Dealer is the market leading magazine for the groundcare and agricultural machinery trade in the UK.

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"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"TAP provide us with a plethora of digital design services. From our website to our client online support system and even our emailers. I have worked with TAP for a number of years as a partner to our business and can't recommend them enough."

Paul Guinane – Director, Soft Egg

"We worked with The Ad Plain for 3 years. During that time they re-launched our in-flight magazine “altitude” and were responsible for generating advertising revenue. Their ad sales targets were based on significant increases in performance and they remained very true to these targets. They also effectively managed to accommodate group marketing requirements through advertising and editorial. We were pleased with the level of service they offered and altitude regularly performed top in our annual passenger research."

Alyna Trotman - Formerly In-flight Director, XL.com

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"We have worked with TAP now for nearly 10 years and during that time have worked on many projects across our brand portfolio - all of which were completed on time, to budget but most of all delivered the creative communication we were looking for. Apart from the formal work the team are truly helpful and a real joy to work with."

Martyn Westbury - International Travel Retail Manager, MARS

"Over the last number of years we have solely used TAP to produce our internal communications literature for Aer Lingus. They produce posters, leaflets, newsletters and brochures on a regular basis for us. As important as the content is, we need our large amount of staff to actually pick them up and read them. TAP's design solutions make them eye catching, professional and clear to understand. They are very flexible to work with and they are always available to us when needed."

Joe Harvey – Formerly Crew Communications Manager, Aer Lingus

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I've worked with plenty of design studios in the past and TAP are just fantastic at handling our creative needs. Particularly brochures, which they write, photograph and design from scratch with no fuss."

Geoff Hutley - Former MD, Zero Group

"TAP was very creative in its execution of our ideas and delivered a quality promotional video we are very proud of."

Steve Smith - Cisco Systems, Key Accounts Manager

"All we had was literally a name. TAP provided an outstanding corporate identity for our growing business. We are very happy with it all and the logo really encapsulates our brand values and positioning"

Louise Smith – Director, Locally Bourn

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference 2014

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