Publishing is dead.
Long live publishing
A well thought out and beautifully produced magazine has its place in the publishing mix. As do publishing Apps, websites and bespoke digital publishing platforms. Understanding your reader, generating content they want to read and engage with (and not just what you want to say), is the bit publishers can often get wrong.
Copywriting
Most people can write but few can write copy that people find interesting
Design
Layout, navigation & signposting in print or online is an artform
Magazines demonstrate huge comittment and effort. There is no excuse for poor printing
Management
Knowing the production and commercial cycle back to front makes it look easy
Fulfilment
Postage is becoming the largest overhead. Sending to a clean, wastefree database helps save money (and the planet)
Digital
Optimised publication content on demand, because people aren’t prepared to wait
