The Ad Plain - Social Media

One country’s LinkedIn is another’s Facebook. We 'like' them all.

Although the world is becoming small, forget cultural differences at your peril. We are based in the UK but work across all continents that include unique countries like China. Regional expertise is crucial to successful platform-based strategy and execution.

Managing

So much is judged on how an account is managed, down to initial complaint responses and the time that they take to action them

Engaging

Engagement is everything. So many businesses are wasting budgets on promoting content that isn’t of interest to the audience

Building

Attractive and relevant homepages for Social Media accounts can make a real difference to how content is perceived

Reporting

We insist on this. We like you to know our performance levels compared to those of your competitors’ agencies

Speed

Social Media is instant. Well it is as instant as the people managing your accounts. Quick, well-measured responses help you stand out

Success

This will be measured not just against your requested KPIs but against your sector too. This is often the best gauge

Case Study - Adama Global

Strategy, management and delivering returns on social media for a global crop protection company.

Learn More

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro