A reason for being

When I started TAP in 2002 the aim was simple. To create an agency culture that I wanted to work in with good people, great clients and a supportive working environment. An environment that attracts talented, like-minded people who want to concentrate their energy on clients and achieving rather than playing company politics (we don’t do politics).

So that is our reason for being and I am delighted to say that we have a team at TAP that has the ability to make a real difference to our clients. This approach and collective experience has also helped us develop an extensive global network of content generators and marketing specialists, enabling us to offer an accurate and creative approach to regional requirements.

Over the last 30+ years we have seen amazing change in the agency world. Historically a good creative idea would win and retain you the business.   Now through technology the world is so much more accountable and that good creative concept is tracked along the whole messaging journey through to a sale. As well as this accountability, the whole way of reaching people has changed beyond all recognition. This has bought a new set of challenges because your messaging can easily be presented to the right audience, in the right environment and at the right time, but it has to appeal and generate engagement. 

So, this is where we start, with the engaging content.

Anyway, there is far more to TAP than just me.  We thought that it might be more interesting to ask other members of the team why TAP is important to them.

TAP Duncan Signature

Duncan Murray-Clarke


Why we like working at TAP


Susan Pallett

Sales Manager

TAP people susan palette

"I enjoy working for TAP as we work on many different projects which are always challenging. TAP has fun and competent staff who make getting the job done a lot easier. My role is constantly changing and moving forward which keeps me busy. There is also lots and lots of TEA! ?"

Shaun Cooper

Head of Insight

"Having worked at a few agencies, TAP is different. Being independent and Client driven, the entire team work seamlessly together to create and produce ideas that work quickly in the real world.

Duncan the founder, genuinely cares about the team, our Clients and the development of the business. It might be old fashioned, but too often you can lose sight of who matters most and why we love getting out of bed Monday to Friday."

Peter Bonthrone


TAP people peter bonthrone

"At Wandsworth School, London, I got my A level in Fine Art and then completed a Foundation Course at Chelsea School of Art in Graphic Art.  A Computer Course in London helped me get my first Accounting job. Since then I have worked in many companies gaining experience in accounts and am a Member of the Association of Accounting Technicians (MAAT).

This has enabled me link accounts to art, having worked with Artists, Graphic Designers and Civil Engineers. This is why I love working at the Ad Plain and being amidst creative, professional and fun people."

Oli Belt

Account Executive Content

TAP people oliver belt

"Digital Marketing and Advertising wasn’t always what I planned to do as a career. However, my creative mind led to me studying it at university, and now I have found something I really enjoy and have become very passionate about. I love the changing face of advertising, and the creative thinking aspect is what I enjoy most."

Jenni Green

Senior Account Executive

TAP people Jenni Green

"I really enjoy working for TAP as I get to indulge my two great passions- my love of all things creative and the world of agriculture. We get to work on UK and worldwide projects and I really get a kick out of seeing our projects come to life – it sounds like a cliché but there are really no two days the same here. To top it all off, we have a really talented team at TAP – not only are they are great fun to be around, but the results produced when we work together on projects is fantastic!

Borja Vega

Digital Communications Coordinator

"I've always wanted to work in marketing/communications. With the internet, there are plenty of fascinating opportunities and it's changed the way that we interact/communicate/buy.

In the last 10 years I’ve work with startups, international companies, local businesses, big and small agencies, radio, newspaper and even TV. I love how over year I’ve never been bored because when you work in digital marketing there is always a new platform, a new trend to get involved in."

Alex Faulkner

Graphic Designer

TAP people alex faulkner

"One of the aspects I love the most about working at TAP is the vast eclecticism of the clients we work with. As a designer, it is always exciting coming to work and finding out what new challenge I have ahead of me, as two days are rarely the same. If variety is the spice of life, TAP is the Vindaloo on my plate.

At school I was always told off for doodling in my note pad, and now I get paid for it!  This is just one of the many brilliant aspects about working for a creative company, where I get to think differently and work on new concepts and ideas on a daily basis."

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"TAP provide us with a plethora of digital design services. From our website to our client online support system and even our emailers. I have worked with TAP for a number of years as a partner to our business and can't recommend them enough."

Paul Guinane – Director, Soft Egg

"We worked with The Ad Plain for 3 years. During that time they re-launched our in-flight magazine “altitude” and were responsible for generating advertising revenue. Their ad sales targets were based on significant increases in performance and they remained very true to these targets. They also effectively managed to accommodate group marketing requirements through advertising and editorial. We were pleased with the level of service they offered and altitude regularly performed top in our annual passenger research."

Alyna Trotman - Formerly In-flight Director, XL.com

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"We have worked with TAP now for nearly 10 years and during that time have worked on many projects across our brand portfolio - all of which were completed on time, to budget but most of all delivered the creative communication we were looking for. Apart from the formal work the team are truly helpful and a real joy to work with."

Martyn Westbury - International Travel Retail Manager, MARS

"Over the last number of years we have solely used TAP to produce our internal communications literature for Aer Lingus. They produce posters, leaflets, newsletters and brochures on a regular basis for us. As important as the content is, we need our large amount of staff to actually pick them up and read them. TAP's design solutions make them eye catching, professional and clear to understand. They are very flexible to work with and they are always available to us when needed."

Joe Harvey – Formerly Crew Communications Manager, Aer Lingus

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I've worked with plenty of design studios in the past and TAP are just fantastic at handling our creative needs. Particularly brochures, which they write, photograph and design from scratch with no fuss."

Geoff Hutley - Former MD, Zero Group

"TAP was very creative in its execution of our ideas and delivered a quality promotional video we are very proud of."

Steve Smith - Cisco Systems, Key Accounts Manager

"All we had was literally a name. TAP provided an outstanding corporate identity for our growing business. We are very happy with it all and the logo really encapsulates our brand values and positioning"

Louise Smith – Director, Locally Bourn

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference 2014