Our Approach

We are not afraid to be ourselves

Assume nothing and challenge the norm. This doesn’t mean that we will argue with everything, but we are here to make a difference. Our most successful client relationships are ones that are based on trust. We have made it our policy to thoroughly understand certain market sectors and we are now a leading agency in world agriculture. As such we are able to align ourselves closely with clients and demonstrate real value through knowledge.

Our sister companies within the group also publish magazines and websites giving us a real understanding and insight into content – creation, execution and engagement.

We firmly believe that future decisions need to be made with positive goals in mind through politically set sustainability goals, company led beliefs or good old best practice. That is why our mission statement strongly reflects these values...

“Whilst growing responsibly, TAP aims to align the company’s ambitions with the needs of employees and stakeholders while making environmental improvements.”

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Case Study - StreetPlain Test

The financial model of airlines has changed considerably with cheaper airfares and higher running costs.

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Working with solutions

Agriculture in particular is a sector facing huge challenges in the wake of global warming, population growth and volatile commodity prices. Challenges like food security and climate change are increasingly connected, resulting in estimated crop yields declining over the coming years.
Beyond crops, we see all areas of agriculture facing increasing challenges. To help our Clients, we believe we need to look up and consider the entire eco-system, examine new alternative strategies and encourage you to ask yourself the hard, difficult questions.

Content Creation

The thinking starts here. Content has to be engaging and relevant to your audience. Many brands make the mistake of assuming people will naturally be interested in what they have to say

Social
Media

Just like a fast flowing river, powerful and at times unpredictable. If you stop paddling you are out of the race. We understand the world of Social Media in traditional and in emerging markets

Websites
& Apps

These are now well established steps in the messaging journey. Users spend over 90% of their app time on just 3 apps so worth getting it right

Branding
& Design

A brand is everything. It is so much more than a logo. “Your brand is what other people say about you when you're not in the room.” Jeff Bezos, the founder of Amazon.com

Contract Publishing

The challenge of change has brought some amazing opportunities in publishing through digital platforms, apps and Social Media integration

Media
Planning

A well thought out campaign is still an artform (art with a calculator). The relationship between compelling creative content and media planning is symbiotic