Blog

British Food Fortnight

British Food Fortnight

Here at TAP we really enjoy looking after and celebrating our clients and their customers, who are producing great food all over the world.


Jenni Green - 04/10/18

Content Creation

Combines, Causes & Conversations

Combines, Causes & Conversations

Our TAP rebrand took quite a lot of soul searching but it was time for clarity on our direction and strengths.


Emma Craigie - 07/08/18

Content Creation

Family + Business = A Great Company

Family + Business = A Great Company

Family businesses play an important role in the contemporary economy. Various data sources estimate that family businesses account for 75% of all businesses in the UK’s private business sector.


Shaun Cooper - 31/05/18

Branding & Design

Know these four fundamental branding truths

Know these four fundamental branding truths

We all have our favourite brands but have you ever wondered what makes a brand truly successful and memorable?


Mark Thake - 16/04/18

Content Creation

Where would we be without story-telling?

Where would we be without story-telling?

Good stories, well told, do two important things – they captivate and stir emotion. Human beings have used storytelling since forever, and today in 2018, I’m lucky that a large part of my work involves searching for unique...


Emma Craigie - 21/03/18

Branding & Design

Change at TAP

Change at TAP

Well, we are at the start of the year(ish) and fitting that we have rebranded to better reflect what we are and more importantly who we are. As with most businesses in the service industry, clients are the priority so we are all delighted to...


Duncan Murray-Clarke - 22/02/18

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"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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