Case Study

Corteva Agriscience

Creating educational podcasts and supporting content to help farmers build more sustainable food systems

Corteva wanted to create an educational space and a meeting point for technology, research and innovative solutions in the agri-food sector: A place to showcase how digitisation in agriculture and innovation in crop production and protection can serve as a tool to enhance sustainability, food security and profitability for farmers.

Corteva turned to TAP to bring their idea to life…

Building communities with innovative podcasts that educate and inspire

TAP proposed podcasts focused on promoting digital agriculture and sustainability, highlighting the work of the Catedra Corteva Director at the University of Seville.

These podcasts serve as a platform to showcase advancements in precision agriculture and sustainable practices, fostering collaboration between academia, industry, and farmers.

By exploring cutting-edge research and practical applications, the series seeks to engage listeners in discussions about how digital technologies and sustainable solutions can drive the future of agriculture.

On TAP - from concept to delivery

As part of the project’s development, we thoroughly analysed the international podcast market in ag-tech, agriculture, digitisation and innovation before defining content and aesthetics that echoed Corteva’s objectives.

The project benefited from our range of services as we moved through the process from initial concept to messaging, design, and final production.

The AgroPrecisión podcast was born…

Equipped with the podcast series and the supporting content we produced, Corteva could reach its target audiences efficiently and effectively across digital media and social networks.

Captivating content that offers so much more

Thanks to this initiative, Corteva spread the message about digital innovation and agricultural sustainability while reinforcing its prominent position in the market.

The success of the AgroPrecisión podcast also initiated a collaboration with eltiempo.es - a digital leader in meteorological information in Spain - who ran the podcast in parallel with their productions to help further promote the role of digitisation in sustainable agriculture.

This partnership significantly increased the brand’s visibility, solidifying Corteva’s position in the agriculture sector.

“TAP is a great ally when working on communication campaigns and content creation. A proactive team, attentive to the latest trends, and always willing to contribute a creative point of view without forgetting the orientation to results. I especially highlight the treatment and flexibility of its members!”

Ana Blanco Álvarez, Southern Europe Corporate Communications Leader, Corteva Agriscience