Case Study

Velcourt Website

A period of growth meant a new website was needed to echo Velcourt’s prominence in their market

The challenge

With business expansion, websites can often get left behind, resulting in an online presence that becomes disjointed and inconsistent.

This was the case for Velcourt - a leading provider of farm management services and advice to land owners and farming businesses.

The company approached TAP, and our partner Jane Craigie, to design and develop a new website that simplified user journeys, promoted the company’s ethos and values, and ensured Velcourt’s core proposition was promoted more effectively.

Our approach

We consolidated information from a large number of web pages into fewer more coherent sections, encouraging visitors to ‘start a conversation’.

To clarify the needs of diverse user journeys and understand the various requirements from different stakeholders inside Velcourt, we undertook workshops with HR & recruitment, business development and customer service.

This insight, combined with our creative and UX design team, enabled us to develop a customer-centric digital presence, beautifully designed and optimised to accommodate regular content stories.

The results

The new website was launched on time and on budget; and delivered an increase in search impressions and enquiries (conversations).

https://www.velcourt.co.uk/

“TAP and Jane Craigie rose to the challenge and delivered exceptional work, helping us bring to life our Velcourt proposition and strengthening our credentials in the market. Their strategy, insights and creative ideas helped to challenge some of our assumptions and strive for a more discerning website. The team was able to use their agriculture experience and develop a website that has exceeded our expectations and given us the confidence to market the brand even more effectively.”

Jason Scott - Financial Controller, Velcourt