Strategy and planning
Strategy starts with research. We began with a thorough analysis of ADAMA’s business plan, goals, brand pillars and objectives; and explored their global distribution channels. Combining this knowledge with our experience in the agriculture sector, we created a clear and focused content strategy.
The process identified what content we would create; when and how we would share it; and what success would look like with associated KPIs.
Crafting captivating content
We worked with some of the world’s best agricultural writers and experts to create compelling content for ADAMA, often liaising with regional teams all over the world, to bring their stories to life.
It was then over to our talented team who adapted the content appropriately for every channel and market, to ensure engagement from ADAMA’s partners and farmers across the planet.
Review, evolve, improve
Monitoring and reviewing were central parts of our ongoing strategy to keep stories synchronised with global objectives, the diversity across different countries and the latest challenges experienced by farmers.
We are proud of the world class content that we produced for ADAMA. Detailed analysis and research showed we out-performed their key competitors on engagement month after month.