The Ad Plain - A View From Above

A View From Above

I had intended to write this at the very start of 2021 but thankfully have just sneaked into posting in January.

We have all heard why last year was so different and even extraordinary. Negativity and conflicting opinions through the mainstream media have become normal (granted that last year’s events were fairly dire). But I wanted to focus on how it has helped change things for the better.

Personally, I am now a regular runner. It is amazing how the “lack of anything else to do” can influence us. I, like most parents, have spent an incredible amount of time with my children and even become their teacher at times and as a result have a reinforced respect for teachers. I haven’t sat in one traffic jam in nearly a year, flown or been late for a single meeting!

We, as I have mentioned before, quit our offices (Oxford and Madrid) in May and we are about to embark on becoming a “future fit” organisation, which will affect how we operate from an environmental and ethical standpoint. 2020 has also afforded the time to review our business with a view to improving operations, communication, staff engagement and wellbeing.

But best of all, in order to evolve our content and motion offering, I entered the world of drone operation. After several months of evening revision (I worked out it had been over 30 years since my last load of revision), I passed my theory exam and then the week before Christmas passed my practical flight exam.

So, TAP is now approved by the CAA to operate commercially. That view from above can offer a completely different perspective on the world and we have also now signed up another member of the team to take the qualification by Spring.

Last year afforded time and another perspective. It enabled us to really push forward with who and what we are, as well as improve our efficiency and services to clients. Our business continued to grow last year and I feel very fortunate we are in this place. Many agencies through no fault of their own have been hit very hard and my heart goes out to them. But we are all confident that 2021 will be the year things got fixed and we will all be stronger for it.

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Duncan Murray-Clarke - 27/01/21

Duncan Murray-Clarke

Managing Director of TAP has been in the industry for 36 years.

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

A View From Above

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

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