The Ad Plain - Inights

UK Groundcare Professional Market Report 2022

UK Groundcare Professional Market Report 2022

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

Shaun Cooper - 12/12/22

Just do it!

Just do it!

When it comes to sustainability in your business - the answer is Just Do It!

Duncan Murray-Clarke - 06/07/21

51 ways to save the planet

51 ways to save the planet

The team were asked to share how they are taking care of the planet, in celebration of Earth Day 2021.

Kate Godber - 20/04/21

Ag Tractor Research Summary 2020 Report Released

Ag Tractor Research Summary 2020 Report Released

We are delighted to inform you that following our successful research in 2019, we have now completed our study for 2020. You can download the full 2020 report for FREE today!

Shaun Cooper - 08/09/20

Ag Tractor Research Webinar Signup 2020

Ag Tractor Research Webinar Signup 2020

In addition to our full summary report, TAP is hosting 2 live webinar sessions to go through the results, and answer any questions. We encourage you to sign up - this won't be one to miss!

- 28/07/20

Summary Report Request 2020

Summary Report Request 2020

Following our successful research in 2019, we wanted to see how the Ag tractor market has changed in the last 12 months. Register today for your free copy of the report, due to be released in August.

- 29/05/20

Meeting the Training Needs of Remote Workers

Meeting the Training Needs of Remote Workers

It was only going to be a matter of time for the Coronavirus outbreak to lead to our schools and universities closing in the UK

Shaun Cooper - 23/04/20

Digital Communication & Social Media During a Time Of Crisis

Digital Communication & Social Media During a Time Of Crisis

Social media use during the current global crisis has seen some incredible peaks in usage

Emma Craigie - 06/04/20

The Joy Of A Local Bookshop

The Joy Of A Local Bookshop

In celebration of World Book Day we visit The Wallingford Bookshop to talk all things small business and … books!

Kate Godber - 05/03/20

New Year, New Business

New Year, New Business

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Kate Godber - 21/01/20

First ever - UK Perceptions of groundcare machinery brands

First ever - UK Perceptions of groundcare machinery brands

Following on the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players...

Shaun Cooper - 09/10/19

Unique Groundcare research released - Part two

Unique Groundcare research released - Part two

Following on from our first instalment, we wanted to find out end-user perceptions of the 12 different groundcare tractor brands featured in our survey. If you want to find out who the top 4 brands were, then be sure to check out this instalment in our groundcare tractor insights series...

Shaun Cooper - 04/10/19

Unique Groundcare research released - Part one

Unique Groundcare research released - Part one

To gain further sector insight, TAP has commissioned a survey in Turf Pro, the industry’s leading weekly digital media offering. A total of 77 Groundcare professionals responded making this a valuable piece of research. This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.

Shaun Cooper - 20/09/19

Unique tractor dealer research released - Part four

Unique tractor dealer research released - Part four

Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!

Shaun Cooper - 25/07/19

Unique tractor dealer research released - Part three

Unique tractor dealer research released - Part three

This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.

Shaun Cooper - 16/07/19

Unique tractor dealer research released - Part two

Unique tractor dealer research released - Part two

The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?

Shaun Cooper - 05/07/19

Unique tractor dealer research released - Part one

Unique tractor dealer research released - Part one

It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…

Shaun Cooper - 27/06/19

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro