We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Why does 2020 look positive?

With the start of a new decade comes a feeling of renewal and energy (that or there was a full moon sending everyone a little bit mad), but it does create an opportunity for people to start afresh and get excited about everything the new year/ decade will bring. It’s also when most people have managed to have a few days off work- which recharges the batteries and works its magic on their mood.

2019 was an extremely frustrating year for many and one we were happy to see the back of. The constant back and forth over Brexit got everyone’s goat so knowing that it is going to happen this year, whether you’re in agreement or not seems to be a relief for those we spoke to. One manufacturer told us that confidence had been renewed amongst his customers and he was feeling a lot more positive about sales this year. Others commented that there is a surge in interest to look for new sales avenues and opportunities for 2020.

It is also an exciting time for tech within the industry. We sat in on a few of the sessions in the Farming 4.0 section at LAMMA. The advances in AI technology from the likes of Cambridge Consultants was extremely impressive, so knowing that precision ag technology is getting more and more advanced and accessible is surely a reason to smile!

But it’s not all rosy…

Of course there are some ongoing issues that can’t be ignored. The extreme weather has had a real effect and will only get worse with the climate crisis. The agricultural industry will need to look for more ways to collaborate and find solutions that benefit everyone.

Are you excited by the new decade or is it just a case of business as usual?

See our interviews at LAMMA for Service Dealer and Turf Pro here: https://bit.ly/2NN1u0m