New Year, New Business

We’re getting towards the end of January but so much has happened already! The Ad Plain team has been all over, including LAMMA and now BTME this week and it is fair to say the overall mood has been rather jolly.

Why does 2020 look positive?

With the start of a new decade comes a feeling of renewal and energy (that or there was a full moon sending everyone a little bit mad), but it does create an opportunity for people to start afresh and get excited about everything the new year/ decade will bring. It’s also when most people have managed to have a few days off work- which recharges the batteries and works its magic on their mood.

2019 was an extremely frustrating year for many and one we were happy to see the back of. The constant back and forth over Brexit got everyone’s goat so knowing that it is going to happen this year, whether you’re in agreement or not seems to be a relief for those we spoke to. One manufacturer told us that confidence had been renewed amongst his customers and he was feeling a lot more positive about sales this year. Others commented that there is a surge in interest to look for new sales avenues and opportunities for 2020.

It is also an exciting time for tech within the industry. We sat in on a few of the sessions in the Farming 4.0 section at LAMMA. The advances in AI technology from the likes of Cambridge Consultants was extremely impressive, so knowing that precision ag technology is getting more and more advanced and accessible is surely a reason to smile!

But it’s not all rosy…

Of course there are some ongoing issues that can’t be ignored. The extreme weather has had a real effect and will only get worse with the climate crisis. The agricultural industry will need to look for more ways to collaborate and find solutions that benefit everyone.

Are you excited by the new decade or is it just a case of business as usual?

See our interviews at LAMMA for Service Dealer and Turf Pro here: https://bit.ly/2NN1u0m

Kate Godber - 21/01/20

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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