The Ad Plain - Ag Tractor Research Summary 2020 Report Released

Ag Tractor Research Summary 2020 Report Released

Following our successful research in 2019, we wanted to see how the Ag tractor market has changed in the last 12 months.

We launched a survey to Ag dealers back in February through Service Dealer Magazine, and since then have gained responses from 63 individual dealerships.

During these uncertain times, it is more valuable than ever that we share this research with you, giving you the opportunity to get an in-depth insight into some of the industry's key player market performance levels.

Ag Tractor Research Summary 2020 Report Released

We recently hosted two successful webinars, covering a variety of market insights asell. During the webinar we also revealed a handful of individual brand scores, & the rest of the brand scores can be found in our report below. We urge you to download this FREE report below, and hope you find it useful and insightful.

You can download the full 2020 report here:

(If you missed out on last year's report, you can download a copy below)

If you missed our first webinar, you can sign up to our second webinar by clicking here. This will be hosted on Thursday 3rd September at 2.00PM BST.

If you’d like to get in touch after reading the report, contact for more information.

Shaun Cooper - 08/09/20

Shaun Cooper

Shaun heads up insight and strategy for our agricultural clients at TAP.

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

Ag Tractor Research Summary 2020 Report Released

You can download the full 2020 report here:

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

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