The Ad Plain - Just do it!

Just do it!

When The Network One (the world’s largest network of privately owned agencies) was looking for member agencies around the globe to form a sustainable development group, we quickly put our names forward.

We did this because I think we are fairly typical as a progressive independent agency with limited resource, especially when it comes to the subject of sustainability.

Putting a focus on sustainablity within a business is imperitive -a debate that should have been over a long time ago. And, whilst many of us are doing what we can and actually probably doing things quite well, what we now have to do is formalise those activities by engraining them at the heart of the business, as part of everyday life and look at ways we can develop and improve in the future.

This is also such an important messaging area with our clients too. We work with many of them on a world stage and it's essential that we are aligned in our thinking.

This sustainability group consists of some very knowledgeable specialist communications agencies and I have thoroughly enjoyed being involved with this initiative. We've each written a short essay drawing on our experiences and they are being rolled out over the coming months and will be food for thought no doubt for agency owners and marketeers around the world.

If I've learned anything in this process, it's that you just have to do it - and that's the name of my essay, which you can read here: https://bit.ly/362UVQ8

Emma's essay will follow soon too, so keep your eyes peeled for that.

Duncan Murray-Clarke - 06/07/21

Duncan Murray-Clarke

Managing Director of TAP has been in the industry for 36 years.

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

Just do it!

"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

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