When The Network One (the world’s largest network of privately owned agencies) was looking for member agencies around the globe to form a sustainable development group, we quickly put our names forward. 

We did this because I think we are fairly typical as a progressive independent agency with limited resource, especially when it comes to the subject of sustainability. 

Putting a focus on sustainablity within a business is imperitive -a debate that should have been over a long time ago. And, whilst many of us are doing what we can and actually probably doing things quite well, what we now have to do is formalise those activities by engraining them at the heart of the business, as part of everyday life and look at ways we can develop and improve in the future. 

This is also such an important messaging area with our clients too. We work with many of them on a world stage and it's essential that we are aligned in our thinking. 

This sustainability group consists of some very knowledgeable specialist communications agencies and I have thoroughly enjoyed being involved with this initiative. We've each written a short essay drawing on our experiences and they are being rolled out over the coming months and will be food for thought no doubt for agency owners and marketeers around the world.

If I've learned anything in this process, it's that you just have to do it - and that's the name of my essay, which you can read here: https://bit.ly/362UVQ8

Emma's essay will follow soon too, so keep your eyes peeled for that.