Unique Groundcare research released - Part two

To gain further sector insight,  TAP has commissioned a survey in Turf Pro, the industry’s leading Weekly digital media offering. A total of 77 groundcare professionals responded making this a valuable piece of research.  This follows on from TAP’s first phase of research targeting the actual machinery dealers themselves, helping build a picture of perceptions from a retailer and customer perspective.

Part Two - The top groundcare machinery brands, rated by professional end-users. 

With an ever-increasing number of compact tractor brands to choose from, groundcare professionals have a tougher decision to make when looking for a new piece of kit - So we wanted to find out which brands are rated the highest, by the professionals. 

At TAP we work closely with both the professional end-users, and also the dealerships so the unique research we have gathered will be shared with you over the coming weeks and the findings will be posted below.

A summary document of the findings will be available from TAP.
Register Below to receive the FREE summary document in the middle of October. 

 

Out of the 4 top performing brands, John Deere rated highest overall with an average score of 3.97

Unique Groundcare research released - Part two

In the latest part of our research, we asked our survey respondents to rate 12 different ground-care tractor brands against 4 different attributes. The attributes were ‘Quality’, ‘Innovation’, ‘Value for Money’ and ‘After-sales Support’. The scores range from 1 to 5 (1 = Poor, 5 = Excellent). 

In this instalment of our groundcare insights blog series, we give you scores for the top 4 brands featured in our survey. Findings for all 12 groundcare brands will be published in our summary report in the middle of October. Register below if you don't want to miss out!

The highest rated groundcare brand was John Deere with an average overall score of 3.97, followed closely by Kubota with a score of 3.72.

John Deere received the  highest average scores for Quality (4.3), Innovation (4.0) and After-sales support (4.0) only falling second in ‘Value for Money’, in which Massey Ferguson rated highest (4.0). 

Interestingly Kubota rated highly for all attributes, receiving second place for Quality (4.1), Innovation (3.5), After-sales Support (3.6) and Value for Money (3.7).

Brands at the lowest end of the scale were only given a score of 4 or more by 2% of respondents, whilst comparatively well over 50% of respondents gave the top performing brands a score of 4 or more across all attributes. However, the lower scores received may not be reflective of performance in the market due to a lack of brand recall amongst some of the smaller, new players in the industry. 

This page will be updated with another instalment over the next week.  If you would like reminders then follow us on Twitter or Facebook by clicking on the icons at the top of our page. 

We aim to release a full report in the middle of October, so if you don’t want to miss out then sign up below to receive the full PDF report when released or if you'd like reminders, don't forget to follow us on Twitter & Facebook

Your details are solely for TAP’s use to deliver the report summary and confirmation follow up. They will not be shared with any external organisations. Please ensure that your details are accurate (i.e.correct organisation showing). TAP will only release the report to correct submissions.

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