Combines, Causes & Conversations

Our TAP rebrand took quite a lot of soul searching but it was time for clarity on our direction and strengths. Whilst considering our place in agriculture it struck us that we were spending an enormous amount of time and energy positioning our clients and their brands, but not ourselves.  We’re passionate about many issues and causes but felt we weren’t doing enough – we could do more for our sector, especially as we work in communications.  It was time to consider and champion key causes close to our hearts.

Take “the next generation”…  we find there is often a massive mismatch between youths’ perceptions of careers and work, versus the reality.  Nowhere does this apply more than in agriculture.  Ridiculous stereotypes such as straw-munching farmers, who care nothing about the environment, sustainability or innovation, in my opinion could be no further from the truth.  Have you ever sat in a modern combine cab and seen the amount of tech that needs to be mastered?

Claas Combine, Oxfordshire - #Harvest18

Beyond this in the world of manufacturing and innovation, just think about the type of expertise involved in engineering an autonomous tractor, growing crops in deserts or developing revolutionary chemistry to combat devastating disease.  All of these advances and many more are an absolute necessity given that we’ve got a colossal task of feeding our increasing global population amidst increasing agricultural challenges. 

This does mean that there are extremely exciting job opportunities in our sector but we sometimes struggle to attract talent.  That’s one of the reasons why we’re backing the #ThisIsAgriculture campaign, a timely and highly relevant initiative launched by Agribriefing.  Based on research considering opinions of the younger generation, a committed campaign is planned thereafter to raise awareness of careers in Ag.  It’s currently at the research stage, so please do share the survey link with anyone under 30 years old who has opinions to share:

Relevant insight plays such a large part of what we do at TAP and given our interest in the next generation, we were also very pleased to partner a unique research-based initiative called #RuralYouthProject (RYP).  This research-based project aims to develop feasible strategies to enable more involvement of young people in agricultural and rural activity, by better understanding their current aspirations, opportunities and challenges. One of the goals is to ensure that collectively we are informed and equipped to better support and inspire the future generations.

Guests at RYP #IdeasFestival included Mairi Gougeon, MSP & Minister for Rural Affairs and the Natural Environment and Alistair Prior, Scottish Rural Network

Inspiration can play a big part in motivating individuals, which is why we love the fact that RYP will follow the lives of 15 exceptional young people via vlog over coming months:  My colleague Borja and I have also just come back from RYP’s first #IdeasFestival in Scotland – an impressive event developed to empower the young to make positive change in rural areas. 

The event was an enormous success and attended by some truly inspirational young people with powerful stories to tell.  Content truly is king which makes our job supporting RYP on social media quite easy!

110 people from 9 countries attended the #IdeasFestival organised by JCM and Co.

Leading on from that point, with our ever-advancing digital and social world, never has there been more opportunity to have a voice or get involved.  So why not be part of the conversations and causes close to your heart?  By engaging and getting involved, we can all make a difference. 

Emma Craigie - 07/08/18

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"TAP provide us with a plethora of digital design services. From our website to our client online support system and even our emailers. I have worked with TAP for a number of years as a partner to our business and can't recommend them enough."

Paul Guinane – Director, Soft Egg

"We worked with The Ad Plain for 3 years. During that time they re-launched our in-flight magazine “altitude” and were responsible for generating advertising revenue. Their ad sales targets were based on significant increases in performance and they remained very true to these targets. They also effectively managed to accommodate group marketing requirements through advertising and editorial. We were pleased with the level of service they offered and altitude regularly performed top in our annual passenger research."

Alyna Trotman - Formerly In-flight Director,

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"We have worked with TAP now for nearly 10 years and during that time have worked on many projects across our brand portfolio - all of which were completed on time, to budget but most of all delivered the creative communication we were looking for. Apart from the formal work the team are truly helpful and a real joy to work with."

Martyn Westbury - International Travel Retail Manager, MARS

"Over the last number of years we have solely used TAP to produce our internal communications literature for Aer Lingus. They produce posters, leaflets, newsletters and brochures on a regular basis for us. As important as the content is, we need our large amount of staff to actually pick them up and read them. TAP's design solutions make them eye catching, professional and clear to understand. They are very flexible to work with and they are always available to us when needed."

Joe Harvey – Formerly Crew Communications Manager, Aer Lingus

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I've worked with plenty of design studios in the past and TAP are just fantastic at handling our creative needs. Particularly brochures, which they write, photograph and design from scratch with no fuss."

Geoff Hutley - Former MD, Zero Group

"TAP was very creative in its execution of our ideas and delivered a quality promotional video we are very proud of."

Steve Smith - Cisco Systems, Key Accounts Manager

"All we had was literally a name. TAP provided an outstanding corporate identity for our growing business. We are very happy with it all and the logo really encapsulates our brand values and positioning"

Louise Smith – Director, Locally Bourn

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference 2014