Recently Emma and  I attended the opening night of a local country pub close to the TAP UK Office. Nothing extraordinary in that. However 2 years ago this business/site was bought by a property developer who was hell bent on levelling the pub and building 4 houses, permanently destroying the only meeting place left for this small rural community. 


Such a loss for the community but such profit potential for the developer. Suffice to say that this scenario pulled the community together triggering a legal battle, extensive fund raising and the end result was the local community buying back the pub, restoring it and re-opening the The Crown in South Moreton.

This small community was quite brilliant and I am proud to say that TAP is one of the investors. Although we are a global agency, the strength of rural communities is at the very heart of what we do.


Technology and the way in which we interact is changing frighteningly quickly. However human contact and feedback is still important - which is not such a problem in a busy town or city but for a rural community, meeting places are essential. We know that in business, meeting someone as opposed to email or phone can tell us so much more about that individual or a situation.

In fact the philosophy of making things personal in this virtual world can really give us an advantage.  And now that we are all drowning in emails, picking up the phone and speaking to someone makes us stand out. Very retro…

So back to The Crown in South Moreton. Community is everything whether it is your office community, home or wider business contacts. Protect it and don’t let anyone ruin it for profit.

Duncan Murray-Clarke - 09/05/19

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference