The Ad Plain - #Run1000 Tackles Rural Mental Health

#Run1000 Tackles Rural Mental Health

After the excesses of Christmas and New Year, the #Run1000 Battle of the Nations couldn’t have come at a better time for a few of us at Team TAP!

This Five Nations challenge, taking part throughout January, was the brainchild of Sheena Horner from Scotland – established to raise awareness for mental health and in particular rural mental health. Having reached the original goal of 1000 miles in a matter of days, each team is now competing on a number of other running challenges throughout January.

The campaign is raising funds for five remarkable charities that work tirelessly to support those struggling in rural communities. The charities were chosen by the team captains for England, Ireland, Scotland, Wales, and the rest of the world.

The Charities:

The Farming Community
Embrace Farm
The Do More Agriculture Foundation
RSABI
DPJ Foundation

With 2020 being such a challenging time for many and with ongoing restrictions to our lives, I’m sure most of us have had our mental health affected at some point. I’ve certainly found that physical activity has had a positive effect on my general well-being, especially this time round with the added pressures of home schooling!

My fellow TAP #Run1000 participants, Duncan and Borja are also benefitting from a bit of exercise, fun and the camaraderie via the online Strava communities. Fabulous idea Sheena!

And it’s not too late to donate if you can: https://www.agri5nations.com/the-race

Team captains:

England- Charles Anyan: farmer who founded the Strava club, Running Farmers.

Ireland – Peter Hynes: farmer and founder of Ag Mental Health Week. #TackleYourFeeling ambassador.

Scotland – Sheena Horner: chilli farmer and freelance consultant who founded #Run1000

Wales – Emma Picton-Jones: teacher and part-time farmer. Founder of the DPJ Foundation Mental Health in Ag charity.

Rest of the World – Jason Medows: rancher in Missouri, America and founder of Ag State of Mind, a blog and podcast focussing on mental health and the agriculture community.

Emma Craigie - 22/01/21

Emma Craigie

Head of Content & Media at TAP. Has been in the industry for 25 years.

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

#Run1000 Tackles Rural Mental Health

The Charities:

Team captains:

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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