The Ad Plain - TAP are certified B Corp

TAP are certified B Corp

As you might have seen from the our messaging, TAP has just been awarded B Corp certification. As a specialist communications agency in world agriculture we are counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy. We know more will follow in our important sector.

We specialise in communication at the highest levels with some of the world’s top agricultural and environmental businesses. So it was only right that we categorically looked at what we were and where we were going.

The process is complex and I am immensely proud of the team who have helped with the application.

We started this journey over 2 years ago and I don’t mind admitting that the process has been very hard at times.

I suppose that is why there are only 7,000 B Corps worldwide. We have changed the legal structure of our business, staff and external contracts have been rewritten and the business audited. It has reinforced our belief of what we want to be as individuals and as a business. We have a clear framework for the future.

Over the last couple of years I have seen the organisations that have managed to achieve B Corp certification and I can now understand their delight at having completed the process. Knowing the complexity and importance of the process, we thought it only right to announce the journey once it had been successfully completed. Anything else would have seemed like benefitting from a goal yet to be achieved.

There is such an immense job to be done regarding our environment and I am sure that business will play its part. We are coming into an age when “profit first” organisations will be avoided by choice and green washing is being sniffed out a mile away. The application process has taught me that responsibility and profitability are not “oil and water” and actually getting the balance right can be in sync with a profitable and fulfilling organisation.

You could argue that it is a crucial part of business development and brand strategy.

The most satisfying thing for me about this whole process? We had been, through choice, already doing many things right.

Where we did need direction, the process has guided us and we have changed for the better. We will keep evolving and making our offering even more effective and inviting for our clients.

With short-termism being such a large part of today’s politics, it has been clear to me for a while that business is going to have to lead the way on this one and at TAP we are very much “walking the walk”. If you would really like your business to become more of a force for good (whilst pushing forward), then please seriously consider committing to a sustainability scheme and if you are really committed, start the application process. It doesn’t matter that it takes time, it does matter that you start the journey.

Why are we B Corp certified?

To celebrate (and a bit of fun), we have produced AI generated avatars of team TAP. See how we turned out!

TAP Team

Duncan Murray-Clarke - 15/08/23

Duncan Murray-Clarke

Managing Director of TAP has been in the industry for 36 years.

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

TAP are certified B Corp

Why are we B Corp certified?

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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