Effective digital campaigns for a niche market

What is the key to running an effective digital campaign for a niche market? 

Since I started working in agriculture a few years ago I´ve realised that it is a unique sector that needs more than just some tools and creative ideas to run successful digital campaigns.  You need to understand your audience in order to build and share interesting, relevant content.

Effective digital campaigns for a niche market

To have content (or creative) that is good for your business but is not relevant for your audience will result in failure.  However, if you combine the insights from your campaigns with the creative you are running you will understand the audience better.  

This year we have been invited to the Facebook and Instagram offices, here in Madrid (where we have our new TAP office), to be part of a hackathon  that seeks to help smaller businesses with their creative.

Effective digital campaigns for a niche market

We explained at this event how important it is to merge data and knowledge of the audience with the creative process to achieve your goals. This vast knowledge of the audience, the market and the competitors needs to be applied and that’s not always easy for a business to manage. However, using specialist agencies with expertise in a niche market can really help to target the right people, leading to successful campaigns. 

If you use an agency or not, remember that every campaign you run must resonate with your listeners. The bottom line is that if content is King - then the audience must be “God”. 

Borja Vega - 07/06/19

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference