Well we are at the start of the year (ish) and fitting that we have rebranded to better reflect what we are and more importantly who we are. As with most businesses in the service industry, clients are the priority so we are all delighted to finally relaunch with an identity and website that represents our passions, experience and TAP brand values.

We specialise in the world of agriculture because we believe having a specialism adds real value for our clients.

Since the start of TAP 16 years ago, much has changed about how we all go about our own business, let alone creating and promoting messaging for others.  Technology has held its finger down on the fast forward button and the way we consume information has been turned on its head. 

For example, just 8 years before I started TAP, a technology company was born nicknamed backrub. Founders Larry Page and Sergey Brin decided to refresh their creation and a few years later Google was officially born. Last year Google was crowned as the most valuable brand in the world.

In what is seemingly the blink of an eye, a brand was created and overtook the world's super brands with hundreds of millions of  dollars of investment and in some cases hundreds of years of credibility.  Not bad for a brand that has just celebrated its 19th birthday.

So my point is just how quickly things are changing.  As a communications company we have to understand all that is happening around us and more importantly which bits are best to help our clients to grow and engage with the right people.  You can only challenge market norms by understanding how and what is likely disrupt the conditions, that is why change is critical to us and our Clients.

This period of evolution has seen us evolve from a “full service advertising agency” to a creative content provider specialising in the world of agriculture.  I have to admit that this transition has been a challenge at times, a real challenge. 

But, we are very happy with the end result, and what we are now offering to the clients we have been lucky enough to attract.  But most of all we are still very comfortable in our own skin. We are ourselves.